It's Time to Rethink Skincare

July 16, 2017

We connected with Nadia Babar, founder of Kálos, because of her charitable mission and unique take on skincare. 

Kálos focuses on delivering products that make the user feel good. As we dwell on what it means to relax this season, Nadia drove the point home by teaching us how pampering and relaxing a skincare routine can be. We’re enamored with her refreshing take on brand sincerity and the product itself. We spoke with her about what it means for a beauty brand to be authentic and how it can empower women through word and deed alike.

Nadia began her career in skincare and transitioned into other facets of the beauty industry. Over the course of five years working in the industry, she was exposed to perks and all kinds of free products. Once, she was gifted a $150 eye cream and used it without thinking twice about its ingredients. She remembers, “I had an adverse reaction, so I decided to investigate what was in this jar. Beyond the luxe packaging and glossy label I came to find out it was chock-full of chemicals and parabens.” This opened her eyes to the implicit trust we give some products because of their pricing and promises. So, Babar explains, “Kálos began as a solitary endeavor in response to wavering sincerity of consumer brands.”

"I realized that I trusted it implicitly because of its pricing and promises. A brand with authenticity was missing. Kálos began as a solitary endeavor in response to wavering sincerity in consumer brands."

The beauty industry is rife with companies that are more focused on clever marketing than on serving the people who actually use their products every day. Kálos works with a lab and production team that has over twenty years of organic skincare experience— and they manufacture their products in the United States. Instead of coming up with new products to sell, they identified the most basic skin concerns and worked backwards. All of their products are cruelty-free and packaged using recycled materials. “It’s not about reinventing the wheel, but creating highly-effective products that you can trust,” Nadia says. Babar is a first-generation Pakistani-American who recognizes the role that education played in her life. Thanks to her personal story and the story behind Kálos, the brand donates a percentage of every purchase to support girls’ education projects around the world.

Ultimately, Kálos hopes to fully fund and operate girls’ schools. Babar shared, “I knew that this would be a core part of my business before I even named it Kálos, which is a Greek word that means ‘beautiful and good.’” They are committed to informed giving and follow their investments to understand and maximize their long-term impact—just another way in which Kálos goes above and beyond to ensure that customers don’t have to spend hours researching to make informed decisions, and to feel good about their purchases and their products.

John is the managing editor at CAUSEBOX and a traveling writer who lives on the road with his dog, Hank.